Brand Mascot: From Idea to Animated Banner

Creating a mascot isn’t just about drawing a character — it’s a way to make a brand recognizable, friendly, and memorable. In this case, you’ll learn how to use neural networks to develop a marketing strategy, create a character, bring it to life, and turn it into an animated banner with voiceover.

📄 Video Transcript

Marketers were among the first to recognize the potential of neural networks to streamline their work. Tila provides them with a multitude of tools to do just that. Let's start by developing a marketing strategy for an online programming school, targeting kids age 7 to 15. We'll meticulously craft the concept and validate our results. To find inspiration, our next step is to ask Tila to design and draw a mascot we'll use as a vibrant addition to our graphic materials. Let's make it a cute toy robot with an adorable look that'll definitely catch our target audience's attention. We'll try out several versions. We'll pick the most charming one. Now we'll remove the background and prepare our mascot for further use. As you probably know, creating a consistent character using neural networks is incredibly challenging. Each new generation will be random and different from the others. To give our mascot some variety, we'll bring it to life. Now we can select the most suitable character angles from the video sequence and use them in our materials. For example, we'll add it to banners, which Tila will also help us create. We'll ask it to generate various versions of happy teenagers who are enjoying learning in our online programming school. We'll add our cute robot to the selected banner. We'll make sure it looks natural. We'll turn the banner into an animated video. This will definitely attract more traffic our way. Feel free to change styles and characters, try different options. Like this one. like this one. Or this one. What do you think? Now let's talk about text voiceover using neural networks. Tila does this brilliantly. There is no greater harm than that of time wasted. The years teach much which the days never know. Our distrust is very expensive. Its library contains numerous voices. Just pick the right one. Then write the text or ask Tila to generate it. Don't forget about punctuation. It makes speech more lively. The children's programming school is now accepting enrollments for a new course. This entire video is also fully voiced using TILA. Hope you enjoyed it. Stay connected.

Steps

1. Develop a strategy: create a marketing strategy (e.g., for an online school).
2. Create a mascot: use the neural network to generate a bright character.
3. Remove the background: prepare the image for use.
4. Animate the mascot: make a video with different expressions and angles.
5. Add to a banner: place the mascot into a ready-made graphic template.
6. Animate the banner: turn the image into a video.
7. Add voiceover: choose a voice and synthesize speech.